Blog & News

We share knowledge, experience and a lot of other things.

Free Product Listings on the Google Shopping Tab

May 18, 2020 Maria Holodnaya

With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shopping behavior by [...]

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How COVID-19 Has Changed Buying Behaviors

May 12, 2020 Victoria Hempstead

Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstances but just as consumers do, [...]

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Programmatic Advertising Trends during COVID-19

May 12, 2020 Grace Weselak

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too Graph from the Goodway Group Programmatic-win rates, the [...]

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Ultimate Digital Marketing Terms and Metric Glossary in 2020

May 07, 2020 Advantix Digital

We know that there are a near-infinite number of terms and phrases in the expanding field of digital marketing and trying to understand all of them can be quite overwhelming. Our teams at Advantix Digital have created a glossary of 238 commonly used terms to help translate some of the jargon you may see in [...]

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The Rise of OTT/CTV Advertising During COVID-19

May 06, 2020 Victoria Hempstead

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticated targeting strategies for digital campaigns. Consumer Behavior Shifting to Different [...]

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How has COVID-19 Affected SEO?

April 30, 2020 Michael McClellan

COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drastic increase in the number [...]

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Trends to Watch: Social Media Edition

April 30, 2020 Kelly Falksen

Just like design, fashion, and health and wellness trends come and go, social media has its own set of trends that circle around. Some of these trends have a lifespan of 72 hours - such as the famous “Until Tomorrow” social trend that is taking the internet by storm - while some have been around [...]

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COVID-19’s Impact on Paid and Organic Social Media

April 14, 2020 Naomi Idowu

A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to adapt their strategies and rely on digital and [...]

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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns

April 14, 2020 Ash Alexander

The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s not the case for all verticals. The pandemic that has [...]

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Digital Marketing Resources to Help Small and Medium Businesses Weather COVID-19

April 01, 2020 Advantix Digital

In this unprecedented time of COVID-19, business owners and consumers around the world are sifting through the clutter to find the most reliable, up-to-date information on how to maintain their lives through the challenges presented by the novel Coronavirus. To aid in this effort, Advantix Digital has compiled relief information from the leading digital publishing [...]

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