Blog & News

We share knowledge, experience and a lot of other things.

New From Walmart Media Group – Walmart Advertising Partners

January 22, 2020 Victoria Hempstead

New Technologies for a More Innovative Era At the start of 2020, Walmart Media Group announced its newest program, Walmart Advertising Partners. This is a new ad-tech platform that will astonish eCommerce brands looking to be more visible to the right consumers and hands-on with how to produce more effective results with their ad spend. [...]

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All About FAQ Schema Markup

December 28, 2019 Brian Curb

FAQ Schema is a new opportunity to enhance pages on your website that asks and answer questions. In this guide you will learn the following: What is FAQ Schema What are the Benefits of FAQ Schema What does FAQ Markup Look Like How to add Schema to my Website Why to add Schema to the [...]

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The 2019 Digital Summit Experience

December 16, 2019 Maria Holodnaya

The Dallas Digital Summit is a yearly event for digital marketers to gain insights, continue their education, and share knowledge with their peers. The summit is a two-day event of non-stop talks from brilliant speakers in the digital marketing space. Let’s recap just a few who spoke this year: David Shing One of this year’s [...]

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Snapchat Releases its New Mid-Roll Video Ad Format: Extended Play Commercials

December 04, 2019 Grace Weselak

Earlier this month, Snapchat announced the release of its new video ad format known as Extended Play Commercials. This new format gives social media advertisers the opportunity to extend their mid-roll video ads from 6-seconds to a maximum of 3 minutes. While the first 6-seconds will remain non-skippable, marketers will need to ensure that the [...]

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Boost Your Holiday Paid Search Performance With Google Ad’s Promotion Extensions

November 25, 2019 Ash Alexander

Google Ad’s extensions are a perfect way to present advertiser’s sales and promotions during the holiday season. In the midst of setting up your holiday ads in order to capture the most relevant traffic, Promotion Extensions are the perfect way to highlight the deals and offers that attract consumers.  Why Choose Promotion Extensions Most agencies [...]

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Content Marketing: Holiday Edition

November 15, 2019 Ashley Mann

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition and strategically plan successful […]

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Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 Andrew Orozco

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads, they’re missing out on a chance to reach roughly [...]

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How to Craft an Excellent Meta Description

October 01, 2019 Advantix Digital

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called a “meta description” and very few people appreciate its value. The typical meta description […]

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Increase Traffic To Your Site With Google’s Dynamic Search Ads

September 16, 2019 Ash Alexander

Do you ever feel that, despite the high volume search terms and relevant ads you’ve added into your account, you’re missing something? Typically, that feeling leads most search marketers to scour Search Query Reports (SQR) and mine for relevant keyword additions. While SQR’s remain a vital component of campaign optimization, Google Ads has given search [...]

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