Blog & News

We share knowledge, experience and a lot of other things.

New Correlation Between Quantity of Photos and Google My Business Performance

August 22, 2019 Robert Taylor

1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been a main topic of discussion within the Google [...]

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Advantix Digital Celebrated Among Top Advertisers in Texas

August 19, 2019 Advantix Digital

Here at Advantix Digital, we’ve made it our mission to transform businesses and elevate brands. We partner with some of the most creative clients to foster their growth, constantly innovating along the way. We know that we deliver amazing work, but it doesn’t hurt to receive recognition for our achievements. In Clutch’s 2019 research, we’ve [...]

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Brand Archetypes: What They Are & Why They Are Important

August 08, 2019 Dillon Hesse

What Are Archetypes? Archetypes are defined as: “a very typical example of a certain person or thing”. Historically, archetypes have been used in literature to create unique personalities that readers can connect with and understand. There are 12 archetypes that are most relevant and you might already be familiar with a few, such as, heroes, […]

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Responsive Search Ads: What are They?

July 22, 2019 Advantix Digital

Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work best over time to the set KPIs.

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Meet the 2019 Summer Interns at Advantix Digital

July 15, 2019 Advantix Digital

Meet our new summer 2019 interns, we are so excited to have them on the team. They have been working diligently alongside us to provide new insights and ensure only the top quality work for our clients. Continue reading below to learn more about them!

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TikTok Introduces New Targeting Options in Summer 2019

July 01, 2019 Kayla Whatley

In October 2018, TikTok became the 3rd most-downloaded app worldwide with a total of 68 million downloads. Less than six months after its launch, the short-form video app began testing video ads, which were first spotted for GrubHub, a renowned food delivery app. In an effort to prove itself as an effective advertising platform to marketers, TikTok is […]

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Google Defaults to Mobile-first Indexing for New Domains

June 27, 2019 Robert Taylor

With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019, Google will begin indexing all brand new by […]

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Why is Paid Search So Effective?

June 10, 2019 Andrew Orozco

“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At Advantix Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled with search engine optimization. Organic traffic is a great […]

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Google Announces Free “Inspirational Ad” Beta

June 01, 2019 James

Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. These ads are clickable and will direct users […]

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How Switching to HTTP/2 can Increase Site Speed

May 15, 2019 Robert Taylor

Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being snatched up at a lower […]

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