Blog & News

We share knowledge, experience and a lot of other things.

Content Marketing: Holiday Edition

November 15, 2019 Ashley Mann

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition and strategically plan successful […]

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Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 Andrew Orozco

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads, they’re missing out on a chance to reach roughly [...]

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How to Craft an Excellent Meta Description

October 01, 2019 Ohi Ojeikere

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called a “meta description” and very few people appreciate its value. The typical meta description […]

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Increase Traffic To Your Site With Google’s Dynamic Search Ads

September 16, 2019 Ash Alexander

Do you ever feel that, despite the high volume search terms and relevant ads you’ve added into your account, you’re missing something? Typically, that feeling leads most search marketers to scour Search Query Reports (SQR) and mine for relevant keyword additions. While SQR’s remain a vital component of campaign optimization, Google Ads has given search [...]

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5 Reasons You Should Attend A Summit Targeted Toward Your Industry

August 29, 2019 Advantix Digital

As our lives continue to be more and more focused online, we often forget the value in meeting face to face with others in our industry. Being engaged, means more than just a like on a post or a forward of an email. It means actively seeking opportunities to meet and network with like-minded individuals and [...]

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Advantix Digital Adopts Kenshoo to Aid in Paid Search Campaign Management

August 28, 2019 Andrew Orozco

Kenshoo Adoption This May, Advantix Digital adopted Kenshoo, a platform that aids in the management of our paid search advertising campaigns. The paid search team at Advantix is fully certified in Google Ads and Microsoft Advertising, along with years of working experience, but Kenshoo includes a number of features that aid in pay-per-click campaign management, [...]

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New Correlation Between Quantity of Photos and Google My Business Performance

August 23, 2019 Robert Taylor

1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been a main topic of discussion within the Google [...]

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The Top 5 Social Updates You Need to Read About This Month

August 22, 2019 Kayla Whatley

The world of social media is constantly evolving, which can be challenging to keep up with. That’s why we’re here. At Advantix Digital, it’s our duty as digital marketing experts to stay in the know of the latest and greatest social media trends and updates so that we can share them with you. Here are [...]

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Advantix Digital Celebrated Among Top Advertisers in Texas

August 19, 2019 James Itkoff

Here at Advantix Digital, we’ve made it our mission to transform businesses and elevate brands. We partner with some of the most creative clients to foster their growth, constantly innovating along the way. We know that we deliver amazing work, but it doesn’t hurt to receive recognition for our achievements. In Clutch’s 2019 research, we’ve [...]

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