What is Adobe XD? Adobe XD is a UI/UX design tool developed by Adobe. As InDesign is one of the best programs for print materials, XD has shown to be instrumental for website and app designs. It was beta tested in 2016 and then launched in late 2017. Over one million Adobe community members contributed […]
What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called a “meta description” and very few people appreciate its value. The typical meta description […]
What Are Archetypes? Archetypes are defined as: “a very typical example of a certain person or thing”. Historically, archetypes have been used in literature to create unique personalities that readers can connect with and understand. There are 12 archetypes that are most relevant and you might already be familiar with a few, such as, heroes, […]
Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work best over time to the set KPIs.