Blog & News

We share knowledge, experience and a lot of other things.

How to Craft an Excellent Meta Description

October 01, 2019 Advantix Digital

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called a “meta description” and very few people appreciate its value. The typical meta description […]

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Increase Traffic To Your Site With Google’s Dynamic Search Ads

September 16, 2019 Ash Alexander

Do you ever feel that, despite the high volume search terms and relevant ads you’ve added into your account, you’re missing something? Typically, that feeling leads most search marketers to scour Search Query Reports (SQR) and mine for relevant keyword additions. While SQR’s remain a vital component of campaign optimization, Google Ads has given search [...]

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5 Reasons You Should Attend A Summit Targeted Toward Your Industry

August 29, 2019 Advantix Digital

As our lives continue to be more and more focused online, we often forget the value in meeting face to face with others in our industry. Being engaged, means more than just a like on a post or a forward of an email. It means actively seeking opportunities to meet and network with like-minded individuals and [...]

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Advantix Digital Adopts Kenshoo to Aid in Paid Search Campaign Management

August 28, 2019 Andrew Orozco

Kenshoo Adoption This May, Advantix Digital adopted Kenshoo, a platform that aids in the management of our paid search advertising campaigns. The paid search team at Advantix is fully certified in Google Ads and Microsoft Advertising, along with years of working experience, but Kenshoo includes a number of features that aid in pay-per-click campaign management, [...]

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New Correlation Between Quantity of Photos and Google My Business Performance

August 23, 2019 Robert Taylor

1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been a main topic of discussion within the Google [...]

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The Top 5 Social Updates You Need to Read About This Month

August 22, 2019 Advantix Digital

The world of social media is constantly evolving, which can be challenging to keep up with. That’s why we’re here. At Advantix Digital, it’s our duty as digital marketing experts to stay in the know of the latest and greatest social media trends and updates so that we can share them with you. Here are [...]

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Advantix Digital Celebrated Among Top Advertisers in Texas

August 19, 2019 James Itkoff

Here at Advantix Digital, we’ve made it our mission to transform businesses and elevate brands. We partner with some of the most creative clients to foster their growth, constantly innovating along the way. We know that we deliver amazing work, but it doesn’t hurt to receive recognition for our achievements. In Clutch’s 2019 research, we’ve [...]

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Brand Archetypes: What They Are & Why They Are Important

August 08, 2019 Advantix Digital

What Are Archetypes? Archetypes are defined as: “a very typical example of a certain person or thing”. Historically, archetypes have been used in literature to create unique personalities that readers can connect with and understand. There are 12 archetypes that are most relevant and you might already be familiar with a few, such as, heroes, […]

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Responsive Search Ads: What are They?

July 22, 2019 Advantix Digital

Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work best over time to the set KPIs.

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