Blog & News

We share knowledge, experience and a lot of other things.

Knowing Your Type: A Guide for Beginners

January 22, 2019 Advantix Digital

Let’s talk about “finding the right type.” How do you find your perfect type? Everyone has a type, right? Right. Now you’re wondering what does my type have to do with anything? You’re right it doesn’t. I’m talking about the types of font, people. This isn’t a dating website. Generally, everyone is familiar with typefaces, […]

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Tips & Tricks: Amazon Sponsored Advertising

December 17, 2018 Advantix Digital

During the holiday season, when front porches everywhere are piled with cardboard boxes higher than the brightly-lit pine trees inside, digital marketers marvel at Amazon’s ability to inspire the loyalty and devotion of its customers. As an internet marketing leader since 2001, Advantix Digital can guide you through the e-commerce jungle faster than two-day free [...]

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Facebook Increases Image Height Allowances

December 14, 2018 Advantix Digital

Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio available for the desktop and mobile newsfeeds. Here’s what this [...]

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Do’s and Don’ts: Digital Marketing for Universities

November 09, 2018 Advantix Digital

I know you have heard it before -- “understand the sales funnel”. It is a phrase that has been thrown around many times for keyword selection in paid search advertising, brand development through social media advertising and content marketing for an enhanced user experience. When building a digital marketing strategy for universities, there are key [...]

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Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 Advantix Digital

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand into e-commerce advertising, allowing [...]

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Grafton Apparel: an eCommerce Success Story

May 31, 2018 Advantix Digital

Grafton Apparel, which has undergone many names since the ambitious sixteen-year-old James Beatty Grafton opened their first clothing store in Ontario in 1853, is now considered the leading Canadian retailer of men’s dress apparel. Grafton Apparel’s array of fashionable and affordable menswear has allowed it to turn into the corporation it is today with an […]

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What Is GDPR?

May 23, 2018 Advantix Digital

What does GDPR stand for? General Data Protection Regulation, or GDPR, is a policy aimed to grant internet users more control over their data, and therefore privacy, in nations apart of the European Union. This was originally approved in 2016 but will go in effect Friday, May 25, 2018. Under GDPR, personal data can only [...]

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Upcoming Changes to FB and Instagram

May 03, 2018 Advantix Digital

Facebook's F8 Developer Conference Highlights: Upcoming Changes to FB and Instagram Facebook's annual developer conference, F8, recently took place this week in San Jose, CA, where there were talks of what is in store for Facebook and Instagram. 2018 hasn't been a great year for Facebook, with the company dealing with issues of privacy, scandals, [...]

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GOOGLE ROLLS OUT MOBILE FIRST INDEXING

May 03, 2018 Advantix Digital

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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What are the Standard Display Ad Sizes?

April 18, 2018 Advantix Digital

First of all, what are display ads exactly?  Display ads are the image ads you see on websites that are usually along the top and sides of web pages. These visually appealing image ads appear on specific sections of the site that are specifically reserved for paid advertising and are aimed at generating a quick conversion. Display Image [...]

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