Blog & News

We share knowledge, experience and a lot of other things.

Advantix Digital Becomes Sprout Social Agency Partner

August 03, 2017 Advantix Digital

Sprout Social: A Social Media Management Tool It’s no secret that social media is a vital and necessary component of any digital marketing strategy. With 95% of online adults following brands they love via social media, this method should no longer be an afterthought or something to address when you have free time. However, the […]

Read More.

Meet Advantix’s 2017 Summer Interns

July 27, 2017 Advantix Digital

Our 2017 Interns Because it's National Intern Day, we thought we'd introduce our two summer interns who have been hard at work here at Advantix Digital. They've been a fabulous addition to our team and we'll miss them when they're gone! Courtney Smith We are excited to introduce Courtney Smith as one of our Summer [...]

Read More.

HTTP and HTTPS: Why the Difference Matters for Your Website

July 11, 2017 Advantix Digital

Why HTTPS Matters in 2017 In September 2016, Google announced that version 56 of Chrome would begin marking HTTP pages that require passwords or credit cards as non-secure in January 2017. So, what does this mean for your website? And what is the difference between the two? HTTP stands for “Hypertext Transfer Protocol” and HTTPS stands for […]

Read More.

Shopify Partners: Why Advantix Joined The Program

July 11, 2017 Advantix Digital

Shopify: An E-Commerce Solution When it comes to setting up an e-commerce website, the laundry list of things to do can be daunting. From basic creation to purchasing a domain name, the process is overwhelming, especially if you’ve never built a website before. Many retailers and agencies have web developers that code their online store […]

Read More.

Google Introduces Expanded Dynamic Search Ads

July 11, 2017 Advantix Digital

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you – it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool […]

Read More.

How the Latest Google Update Affects SERP Feature Trajectory

July 07, 2017 Advantix Digital

Like many other Google updates before, this update came with a few extra unannounced surprises. This one, in particular, affects Google’s Search Engine Results Page otherwise known as SERP features. During Google’s algorithm update at the end of June, there were a series of SERP features that changed data paths. For example, Breadcrumbs, Reviews, Video, […]

Read More.

How Pinterest Marketing Differs Compared to Other Social Media Platforms

June 19, 2017 Advantix Digital

Social media marketing on Twitter and Facebook has proven to be very successful and even necessary for many brands and companies. However, Pinterest has been somewhat of an enigma when it comes to proper online marketing tactics. Unlike other social media networks, Pinterest is much more than just a social sharing spot; it is also […]

Read More.

Instagram’s New “Paid Sponsorship” Feature

June 16, 2017 Advantix Digital

Yesterday, Instagram launched a new tool that could help a growing problem on the Facebook-owned app: distinguishing sponsored ads on Instagram posted by a social media influencer. The new tool will feature a paid partnership label below the influencer’s username in the spot where you would normally tag your location. Up until now, to determine […]

Read More.

Why Should Luxury Brands Go Digital?

June 14, 2017 Advantix Digital

Luxury Brands & Digital Marketing While most brands have started using digital marketing, there are still luxury brands that haven’t made the shift yet and still lean more towards print advertisement. Luxury, or high-end, brands were built on exclusivity which used to mean that an online presence was not needed inside the circle of existing […]

Read More.

Improving Your Social Media Reputation & How it Affects SEO

June 14, 2017 Advantix Digital

Social Media & SEO Brands are flooding our inboxes, clogging our News Feed and cluttering our favorite websites as they fight for attention in a media environment that becomes more and more crowded everyday. The fight for consumer attention is tough, and figuring out ways to break through the static can be even tougher. So […]

Read More.