Blog & News

We share knowledge, experience and a lot of other things.

What We Learned: Dallas Digital Summit 2017 Wrap Up

December 28, 2017 Advantix Digital

The team at Advantix Digital attended the Dallas Digital Summit earlier this month and we are happy to share what we learned from all of the great workshops, sessions, and speakers. Read our conference highlights below, which we will apply to our 2018 digital marketing goals: Robert Bochnak, Social Media Strategist for the Office of [...]

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10 Tips for Christmas My SEM Gave to Me

October 27, 2017 Advantix Digital

With the holiday season (and thus a new year) approaching fast, we want to give you the gift of knowledge when it comes to improving your online presence and creating a great user experience for your website visitors! In this article, we discuss 10 of the most important things you can do to increase site traffic, […]

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How Internet Use Has Doubled in The Last Decade

September 28, 2017 Advantix Digital

If it seems like everyone is attached to their smartphone these days, it’s because they are. Fueled in large part by mobile use and tablets, internet use has more than doubled over the past decade. In 2005, the average adult spent almost 10 hours per week online; that number rose to more than 20 hours […]

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Google Releases Exciting New Shopping Campaign

September 20, 2017 Advantix Digital

Google Showcase Ads: Google recently invited agency partners out to their Mountain View campus to unveil some upcoming changes to their Shopping campaigns, just in time for the holiday season and because Google likes to keep us on our toes. Two of the most notable updates are the new showcase ads and absolute top impression […]

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5 Reasons Why Your Facebook Reporting Doesn’t Match Google Analytics

August 25, 2017 Advantix Digital

If you’ve used Google Analytics to gather insights about your Facebook ads you may have noticed that your reports show conflicting data. The good news is you’re not crazy. The bad news is you could be making optimizations based on inaccurate information. Or worse under reporting conversions to your clients. You may want to know […]

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Why Transparency in Digital Marketing Should Be the Norm

August 07, 2017 Advantix Digital

Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply chain. At Advantix Digital, we have long been […]

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Advantix Digital Becomes Sprout Social Agency Partner

August 03, 2017 Advantix Digital

Sprout Social: A Social Media Management Tool It’s no secret that social media is a vital and necessary component of any digital marketing strategy. With 95% of online adults following brands they love via social media, this method should no longer be an afterthought or something to address when you have free time. However, the […]

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Meet Advantix’s 2017 Summer Interns

July 27, 2017 Advantix Digital

Our 2017 Interns Because it's National Intern Day, we thought we'd introduce our two summer interns who have been hard at work here at Advantix Digital. They've been a fabulous addition to our team and we'll miss them when they're gone! Courtney Smith We are excited to introduce Courtney Smith as one of our Summer [...]

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HTTP and HTTPS: Why the Difference Matters for Your Website

July 11, 2017 Advantix Digital

Why HTTPS Matters in 2017 In September 2016, Google announced that version 56 of Chrome would begin marking HTTP pages that require passwords or credit cards as non-secure in January 2017. So, what does this mean for your website? And what is the difference between the two? HTTP stands for “Hypertext Transfer Protocol” and HTTPS stands for […]

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Shopify Partners: Why Advantix Joined The Program

July 11, 2017 Advantix Digital

Shopify: An E-Commerce Solution When it comes to setting up an e-commerce website, the laundry list of things to do can be daunting. From basic creation to purchasing a domain name, the process is overwhelming, especially if you’ve never built a website before. Many retailers and agencies have web developers that code their online store […]

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