Blog & News

We share knowledge, experience and a lot of other things.

Takeaways From The Google I/O Keynote Discussion

June 14, 2017 Advantix Digital

Google I/O 2017 Google recently held their annual keynote to discuss the new products, platforms, and updates they have in the works. The highlights of the presentation focused on AdWords, Analytics, and DoubleClicks. As with years past, the speakers hit on the importance of mobile and therefore the mobile user experience. Citing statistics such as […]

Read More.

Healthcare Digital Marketing Trends to Look For This Year

June 14, 2017 Advantix Digital

Healthcare & Digital Marketing The healthcare industry is coming up to speed in digital marketing by focusing on direct communication for a more personal relationship between the doctor and patient. The priorities of patients are changing and doctors, other medical professionals and marketing professionals are starting to pick up on that. These are some trends […]

Read More.

One Wrong Word Can Turn a Lead Away

May 18, 2017 Advantix Digital

Don’t underestimate the words you use Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business. Ads are the core of your marketing campaign as they lead to […]

Read More.

Why Local SEO Matters

May 03, 2017 Advantix Digital

Local SEO – Why it Matters As search engine algorithms have refined over the years, Local SEO has become more and more important when planning a digital marketing strategy. The emphasis of Local allows search engines like Google to give users the most relevant search results for the area they are in, which is why […]

Read More.

What is Influencer Marketing & Why It’s Great for SEO

April 26, 2017 Advantix Digital

The days of not understanding SEO are starting to fade away, as well as the black hat tricks that propelled businesses to the front page of Google search! With Google continually updating their algorithms, there has been an influx in the importance of social signals and what it means to rank within search engines. This […]

Read More.

New Google Guaranteed Ads – What You Should Know

February 07, 2017 Advantix Digital

New Google Guaranteed Ads – What You Should Know Recently, Google has begun experimenting with a few new types of ads. One that I am going to touch on today is the new Google Guaranteed Ads and what they can mean to your digital marketing, web presence and growth of your business. Firstly, let’s discuss […]

Read More.

Weslie Centeno – Account Executive Promotion

January 31, 2017 Advantix Digital

Meet Weslie Weslie Centeno began her Advantix Digital career as a digital marketing intern, and worked her way up to an Account Executive position. We'd like to congratulate her on this major stepping stone! Birthplace: Plano, Texas College: University of North Texas Hobbies: Shopping, obsessed with fashion. Hanging out with friends and family. Her 2 [...]

Read More.

Who Really Needs Online Marketing?

January 26, 2017 Advantix Digital

Who Needs Online Marketing? Customers today expect that any businesses they associate with are going to have an online presence. Whether you’re a national brand or a mom-and-pop shop, you can count on your customers and potential customers looking you up online to learn more information about you and find out how to contact you. […]

Read More.

Why is Website Design So Important?

January 26, 2017 Advantix Digital

If a customer or potential customer comes to your website, you only have a short time to fill their needs and keep them on your site. If they can’t find the information they need in a timely manner, they will go somewhere else looking for it, resulting in a lost opportunity for you. A great […]

Read More.

How Google Map Maker is Giving too Much Power to its Users.

January 25, 2017 Advantix Digital

Google Map Maker: Too Much Freedom for Users? Its 2017 and Google is already making moves. Some moves are better than others. In this article, I want to discuss one of the note so great moves that Google has recently made to its MapMaker service, in which it allows users to edit certain areas of […]

Read More.