Blog & News

We share knowledge, experience and a lot of other things.

Google Announces Experimental Update to Extensions

January 23, 2017 Advantix Digital

Sometimes it seems Google is in a near-constant state of experimentation when it comes to AdWords. Recently, some advertisers received an email about an upcoming change regarding how phone numbers appear in ads. This change would impact campaigns that utilize location and call extensions—a local retail number may appear in the ad when the location […]

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Introducing the Digital New Mover Campaign

December 01, 2016 Advantix Digital

Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because of the lack of technology, there hasn’t been any ability to engage these people online. Advantix Digital offers a digital advertising targeting tool called “Digital New Movers,” […]

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Advantix Digital Google Specialist – Sinead Hultman

November 23, 2016 Advantix Digital

Sinead Hultman, Senior Paid Search Analyst, joins the growing list of Google Specialists at Advantix Digital. She completed the Google AdWords Exams in AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Sinead graduated from the University of Texas at Austin with a Public Relations degree. She worked in social media [...]

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Millennial Marketing 101: Reaching the Millennial Generation

November 17, 2016 Advantix Digital

How to reach the millennial generation begins with identifying what a millennial is. Born between 1981 and 1997, a millennial is anyone currently between ages 19 and 35. In the US, millennials make up over 75 million of the 325 million people in the country, exceeding Baby Boomers as the largest living generation just last […]

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Advantix Digital Google Specialist – Mark Faubion

November 10, 2016 Advantix Digital

Mark Faubion, Digital Strategy and Operations Manager, received his Google Specialist plaque in the mail this week after completing the Google AdWords Advertising Exams: AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Mark has worked in digital marketing for just over 2 years now. He joined the agency straight out […]

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Google’s Search Index Algorithm is Shifting From Desktop to Mobile-First

November 07, 2016 Advantix Digital

Google announced on Friday that their search index algorithm will primarily use the mobile version of a website’s content to rank pages from that site. This is major news for digital marketing companies, because Google has always prioritized the desktop version to determine its relevancy. The change comes along with the recent breakthrough that more […]

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The F.C.C. Just Made Facebook and Google Marketing Even Stronger

November 02, 2016 Advantix Digital

The Federal Communications Commission recently passed a new privacy rule that prohibits Internet Service Providers from using and selling customer data to advertisers, without previous consent. Under the new ruling, customers can accept or decline the ability for ISPs to share personal information pulled from their activity online. The consent forms will likely be presented […]

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First Look at LinkedIn’s New Company Pages

October 27, 2016 Advantix Digital

LinkedIn released a major overhaul to its company pages, and because Advantix Digital has access to an early preview of the updates, we’ve decided to review the new functionality and enhancements. New Features Re-Designed Layout The company landing page now looks quite different as you can see in the screenshot above. LinkedIn’s new layout is designed to […]

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Bringing Traditional Marketing Channels Online

October 19, 2016 Advantix Digital

As new technologies continually (re)define the landscape of digital marketing, it becomes increasingly difficult for many of our clients (our own business included) to pinpoint the role of digital channels within a traditional marketing framework. One tactic that has proven particularly useful for many of our clients and business partners is the development of interim […]

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Advantix Digital Accepted into Forbes Agency Council

October 17, 2016 Advantix Digital

Advantix Digital, a 4x Google All-Star and one of Inc.’s 5000 fastest growing companies that offers digital branding, creative, SEO, paid and programmatic services, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Amine Bentahar, Chief Operating & Digital Officer of […]

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