Blog & News

We share knowledge, experience and a lot of other things.

Google Introduces Expanded Dynamic Search Ads

July 11, 2017 Advantix Digital

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you – it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool […]

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How the Latest Google Update Affects SERP Feature Trajectory

July 07, 2017 Advantix Digital

Like many other Google updates before, this update came with a few extra unannounced surprises. This one, in particular, affects Google’s Search Engine Results Page otherwise known as SERP features. During Google’s algorithm update at the end of June, there were a series of SERP features that changed data paths. For example, Breadcrumbs, Reviews, Video, […]

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How Pinterest Marketing Differs Compared to Other Social Media Platforms

June 19, 2017 Advantix Digital

Social media marketing on Twitter and Facebook has proven to be very successful and even necessary for many brands and companies. However, Pinterest has been somewhat of an enigma when it comes to proper online marketing tactics. Unlike other social media networks, Pinterest is much more than just a social sharing spot; it is also […]

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Instagram’s New “Paid Sponsorship” Feature

June 16, 2017 Advantix Digital

Yesterday, Instagram launched a new tool that could help a growing problem on the Facebook-owned app: distinguishing sponsored ads on Instagram posted by a social media influencer. The new tool will feature a paid partnership label below the influencer’s username in the spot where you would normally tag your location. Up until now, to determine […]

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Why Should Luxury Brands Go Digital?

June 14, 2017 Advantix Digital

Luxury Brands & Digital Marketing While most brands have started using digital marketing, there are still luxury brands that haven’t made the shift yet and still lean more towards print advertisement. Luxury, or high-end, brands were built on exclusivity which used to mean that an online presence was not needed inside the circle of existing […]

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Improving Your Social Media Reputation & How it Affects SEO

June 14, 2017 Advantix Digital

Social Media & SEO Brands are flooding our inboxes, clogging our News Feed and cluttering our favorite websites as they fight for attention in a media environment that becomes more and more crowded everyday. The fight for consumer attention is tough, and figuring out ways to break through the static can be even tougher. So […]

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Takeaways From The Google I/O Keynote Discussion

June 14, 2017 Advantix Digital

Google I/O 2017 Google recently held their annual keynote to discuss the new products, platforms, and updates they have in the works. The highlights of the presentation focused on AdWords, Analytics, and DoubleClicks. As with years past, the speakers hit on the importance of mobile and therefore the mobile user experience. Citing statistics such as […]

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Healthcare Digital Marketing Trends to Look For This Year

June 14, 2017 Advantix Digital

Healthcare & Digital Marketing The healthcare industry is coming up to speed in digital marketing by focusing on direct communication for a more personal relationship between the doctor and patient. The priorities of patients are changing and doctors, other medical professionals and marketing professionals are starting to pick up on that. These are some trends […]

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One Wrong Word Can Turn a Lead Away

May 18, 2017 Advantix Digital

Don’t underestimate the words you use Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business. Ads are the core of your marketing campaign as they lead to […]

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Why Local SEO Matters

May 03, 2017 Advantix Digital

Local SEO – Why it Matters As search engine algorithms have refined over the years, Local SEO has become more and more important when planning a digital marketing strategy. The emphasis of Local allows search engines like Google to give users the most relevant search results for the area they are in, which is why […]

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