Blog & News

We share knowledge, experience and a lot of other things.

Facebook Introduces Marketplace

October 04, 2016 Advantix Digital

You've probably seen them, the local "Garage Sale" groups, where people in your neighborhood can buy and sell. According to Facebook, “more than 450 million people visit buy and sell groups each month.” Some of you might even be experts when it comes to reselling unwanted/used furniture, clothes or other wares on Facebook. But many people aren't [...]

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10 Quick Social Media Tips

September 29, 2016 Advantix Digital

Billy LeRoy here, social media analyst for Advantix Digital. Last Wednesday, I had the opportunity to attend a webinar put on by SharpSpring, a platform for managing social media/blogging/emails/SMS/360 degree brand monitoring and sentiment analysis. Here are 10 things I learned that I wanted to share with you: Stats “The brain processes visual data 60k times faster […]

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2016 Google Breakfast

September 13, 2016 Advantix Digital

On September 7th, Advantix Digital along with its designated team of partners from Google hosted a breakfast at Dallas Country Club. These two experienced teams gave informative presentations in an open forum about how businesses can better grow their respective companies through strategic online marketing. Missed the event? That’s okay, you can download the presentation […]

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Seven Things Most People Just Don’t Know About SEO

September 02, 2016 Advantix Digital

Spoiler: the art of perfecting your SEO strategy will always remain a work in progress. There are many components to SEO, and those components change. As Google (frequently) updates their algorithms, shifts in results and rank can cause a real headache for digital marketers. Search Engine Optimizers also have to stay on top of new [...]

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How Do Google Sponsored Promotions (GSP) Work?

July 21, 2016 Advantix Digital

The wide world of AdWords can seem a little overwhelming at times, and keeping up with all the offerings in AdWords can be a daunting task. So don’t feel bad if you feel as though you aren’t fully taking advantage of all the campaign types. You have to begin somewhere, so today we will start […]

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Meet Our Summer 2016 Interns!

July 19, 2016 Advantix Digital

Advantix Digital has had some fresh faces around our office for the summer, our interns! Interns were asked to interview each other about their time at Advantix so far. So read on and meet our Summer 2016 Advantix Digital interns! James Itkoff! We are excited to have James as an intern for the summer! James comes [...]

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Google’s New Local Map Pack is Shrinking: 5 Best Practices for Google’s Latest Update

July 01, 2016 Advantix Digital

… And then there were two. Sam Cooke said “change gon’ come,” and so it goes. In recent weeks, Google has announced updates being deployed to their local search results features. Again. The updates are coming to the feature commonly referred to as the “Map Pack,” also referred to as the “Local 3 Pack.” Previously, […]

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Google’s Decline in Cost per Click

April 28, 2016 Advantix Digital

Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since […]

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URL Tagging: Why Your Destination URL is Important to Google Analytics & Your Job

April 28, 2016 Advantix Digital

Google Analytics provides an overwhelming amount of information, but one of the first reports to familiarize yourself with is the Acquisition report. This report provides analysts with information on the source of traffic and various default metrics that can be changed as needed. At first glance this data may show an SEO analyst that organic […]

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AdWords Geo Target: Opt-In or Opt-Out?

April 28, 2016 Advantix Digital

The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one might assume that the formula for success […]

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