Blog & News

We share knowledge, experience and a lot of other things.

Advantix Digital Google Specialist – Mark Faubion

November 10, 2016 Advantix Digital

Mark Faubion, Digital Strategy and Operations Manager, received his Google Specialist plaque in the mail this week after completing the Google AdWords Advertising Exams: AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Mark has worked in digital marketing for just over 2 years now. He joined the agency straight out […]

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Google’s Search Index Algorithm is Shifting From Desktop to Mobile-First

November 07, 2016 Advantix Digital

Google announced on Friday that their search index algorithm will primarily use the mobile version of a website’s content to rank pages from that site. This is major news for digital marketing companies, because Google has always prioritized the desktop version to determine its relevancy. The change comes along with the recent breakthrough that more […]

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The F.C.C. Just Made Facebook and Google Marketing Even Stronger

November 02, 2016 Advantix Digital

The Federal Communications Commission recently passed a new privacy rule that prohibits Internet Service Providers from using and selling customer data to advertisers, without previous consent. Under the new ruling, customers can accept or decline the ability for ISPs to share personal information pulled from their activity online. The consent forms will likely be presented […]

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First Look at LinkedIn’s New Company Pages

October 27, 2016 Advantix Digital

LinkedIn released a major overhaul to its company pages, and because Advantix Digital has access to an early preview of the updates, we’ve decided to review the new functionality and enhancements. New Features Re-Designed Layout The company landing page now looks quite different as you can see in the screenshot above. LinkedIn’s new layout is designed to […]

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Bringing Traditional Marketing Channels Online

October 19, 2016 Advantix Digital

As new technologies continually (re)define the landscape of digital marketing, it becomes increasingly difficult for many of our clients (our own business included) to pinpoint the role of digital channels within a traditional marketing framework. One tactic that has proven particularly useful for many of our clients and business partners is the development of interim […]

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Advantix Digital Accepted into Forbes Agency Council

October 17, 2016 Advantix Digital

Advantix Digital, a 4x Google All-Star and one of Inc.’s 5000 fastest growing companies that offers digital branding, creative, SEO, paid and programmatic services, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Amine Bentahar, Chief Operating & Digital Officer of […]

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Facebook Introduces Marketplace

October 04, 2016 Advantix Digital

You've probably seen them, the local "Garage Sale" groups, where people in your neighborhood can buy and sell. According to Facebook, “more than 450 million people visit buy and sell groups each month.” Some of you might even be experts when it comes to reselling unwanted/used furniture, clothes or other wares on Facebook. But many people aren't [...]

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10 Quick Social Media Tips

September 29, 2016 Advantix Digital

Billy LeRoy here, social media analyst for Advantix Digital. Last Wednesday, I had the opportunity to attend a webinar put on by SharpSpring, a platform for managing social media/blogging/emails/SMS/360 degree brand monitoring and sentiment analysis. Here are 10 things I learned that I wanted to share with you: Stats “The brain processes visual data 60k times faster […]

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2016 Google Breakfast

September 13, 2016 Advantix Digital

On September 7th, Advantix Digital along with its designated team of partners from Google hosted a breakfast at Dallas Country Club. These two experienced teams gave informative presentations in an open forum about how businesses can better grow their respective companies through strategic online marketing. Missed the event? That’s okay, you can download the presentation […]

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Seven Things Most People Just Don’t Know About SEO

September 02, 2016 Advantix Digital

Spoiler: the art of perfecting your SEO strategy will always remain a work in progress. There are many components to SEO, and those components change. As Google (frequently) updates their algorithms, shifts in results and rank can cause a real headache for digital marketers. Search Engine Optimizers also have to stay on top of new [...]

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