Marketing Automation

Whether it’s large or small, marketing automation on any scale is now essential to your digital marketing efforts. Marketing automation is utilizing software and technology that help you execute, automate, and track your marketing efforts — with the primary goal of driving conversion. Not only does marketing automation lead to improved performance, but often provides companies additional operational efficiencies within a sales department!

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Smarter Marketing Through Data

Marketing automation is part of many digital marketing activities today. Its autonomy provides numerous benefits; for instance, marketing automation reduces human error significantly. This setup guarantees there will be no lapses in communication between the company and the consumer — since a human can forget to follow up, reach out, etc.

Marketing automation helps streamline processes and allows marketing teams to streamline their messages. If there’s one thing that appeals to a consumer, it’s a company that acknowledges their individuality and doesn’t treat them as a mere conversion.

With the right processes in place — and a careful eye looking for optimization opportunities — marketing automation can save your company a lot of money in labor costs.

Our Process

1. Strategic
Discovery

Our team will audit prior automated marketing efforts and meet with you to decide which activities should be continued and improved.

2. Automation
Strategy

A clear, focused plan and achievable goals will be agreed upon.

3. Goal &
KPI Setting

Together, we’ll determine “what success looks like” with desired milestones and results.

4. Strategy
Testing

To ensure the automation strategy and customer touchpoints are sound, testing is an absolute must.

5. Approval &
Feedback

Once testing is complete and all approvals and feedback are provided, a final review of all details is conducted.

5. Campaign
Launch

Full deployment of the automation tactics.

6. Reviews &
Reporting

A post-campaign review is necessary to determine “what worked” and what did not, providing learnings for future campaigns.

Why Choose Advantix Digital?

Experienced Team

Advanced Analytics

Transparent Communication

Data-Driven Optimization

Up-To-Date Reporting

Google Partners

Partner-Focused Strategy

In-House Designers

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Let's start the transformation today

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