All of the data in the world doesn’t do any good unless you know how to interpret it. With marketing analytics services from Advantix Digital, you get actionable insights into your collected data — helping you determine what you should be measuring, how you can measure it, and the deeper meaning for your business.
Data analysis, combined with our digital marketing expertise, enables us to create a development strategy to target your market and potential customer base — and then analyze what’s working and what isn’t. This data and analysis shape the way we optimize, generate results, and help you grow your business.
While advertising is done channel to channel, strategy is implemented on a holistic basis. We aim to measure the full effect of our marketing strategy to determine the true value of a marketing campaign; this is accomplished by analyzing how channels overlap and enhance each standalone activity.
While some “higher funnel” campaigns may not appear to have a great ROI, the value is still evident through alternative data modeling. We measure more than traffic and leads — we measure experiences.
From online dashboards to automated reports, Advantix Digital will work with you to find a reporting structure that best fits your needs. By reporting on metrics such as keyword performance, conversions, phone calls, forms, sales, revenue, and more, we provide you with the critical website analytics needed to make well-informed marketing decisions.
Setting clear and specific business goals is essential to understanding how data should be collected and analyzed.
With a set of Key Performance Indicators in place, we can track your goals comprehensively.
Gather site and marketing performance data and ensure accuracy.
Study data and extract insights to improve performance.
Implement insights based on data analysis and continue collection and analysis.
They provided analytics/reporting and conducted a deep dive on the business in order to lay out a go-forward plan. They were invested in our success, actively seeking ways to meet our goals and deliver results.
Director of Sales and E-Commerce
The Apparel Group
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