Tracking & Analytics

How do visitors interact with your brand organically or through marketing tactics? We’ll help you monitor campaign performance by using Tracking and Analytics. Collecting real data enables us to optimize your online marketing strategies towards KPIs.

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Data Analytics

All of the data in the world doesn’t do any good unless you know how to interpret it. With marketing analytics services from Advantix Digital, you get actionable insights into your collected data — helping you determine what you should be measuring, how you can measure it, and the deeper meaning for your business.

Data analysis, combined with our digital marketing expertise, enables us to create a development strategy to target your market and potential customer base — and then analyze what’s working and what isn’t. This data and analysis shape the way we optimize, generate results, and help you grow your business.

Multi-Attribution Funneling

While advertising is done channel to channel, strategy is implemented on a holistic basis. We aim to measure the full effect of our marketing strategy to determine the true value of a marketing campaign; this is accomplished by analyzing how channels overlap and enhance each standalone activity.

While some “higher funnel” campaigns may not appear to have a great ROI, the value is still evident through alternative data modeling. We measure more than traffic and leads — we measure experiences.

Custom Reporting

From online dashboards to automated reports, Advantix Digital will work with you to find a reporting structure that best fits your needs. By reporting on metrics such as keyword performance, conversions, phone calls, forms, sales, revenue, and more, we provide you with the critical website analytics needed to make well-informed marketing decisions.

Our Process

1. Define
Goals

Setting clear and specific business goals is essential to understanding how data should be collected and analyzed.

2. Build
KPIs

With a set of Key Performance Indicators in place, we can track your goals comprehensively.

3. Collect
Data

Gather site and marketing performance data and ensure accuracy.

4. Analyze
Data

Study data and extract insights to improve performance.

5. Continued
Optimization

Implement insights based on data analysis and continue collection and analysis.

They provided analytics/reporting and conducted a deep dive on the business in order to lay out a go-forward plan. They were invested in our success, actively seeking ways to meet our goals and deliver results.

Director of Sales and E-Commerce
The Apparel Group

Why Choose Advantix Digital?

Experienced Team

Advanced Analytics

Transparent Communication

Data-Driven Optimization

Up-To-Date Reporting

Google Partners

Partner-Focused Strategy

In-House Designers

Client Case Studies

Grafton Apparel.
Presented with the challenges of an increasingly tough retail environment, a big and tall
menswear retailer, needed to expand its digital advertising strategy to ensure a successful holiday season.
Read the Case Study

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