Case Study
Authentic Moroccan

In November of 2016 a Moroccan entrepreneur launched an e-commerce furniture, home decor and accessory marketplace.

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The Challenge

With the goal to bridge the gap between master Moroccan artisans and global customers, he set out to sell 100% handmade and made in Morocco products. Authentic Moroccan enlisted Advantix Digital with the challenge of building brand awareness throughout launch, while continuously growing sales volume.

The Strategy

Social Media Advertising
Through extensive domestic and international market research, Advantix Digital implemented a strategy that emphasized paid social media, targeting high net worth individuals in an effort to grow brand awareness with those who are most likely to become paying customers.
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The Results

New Sales Platforms Used
Purchases Driven by Advantix
Monthly Facebook Likes
Increase in Email Lead List
Increase in Average Order Revenue
Increase in Click-Through-Rate MoM

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