Case Study
Grafton Apparel

Google Partner Advantix Digital uses expanded, automated AdWords campaigns to boost ROAS and conversion rates, and collars key holiday shopping revenue for men's clothing retailer Grafton Apparel.

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Goals

  1. Efficiently capture critical Black Friday sales traffic.
  2. Increase online revenue by reaching and winning customers new to the
    Grafton Brands.
  3. Increase foot traffic in stores by leveraging AdWords offerings, Dynamic Search Ads, Product Listing Ads, the Google Display Network, and Dynamic Remarketing.

The Strategy

Paid Search Advertising
Advantix Digital built out target display, Shopping, and Dynamic Search Ad campaigns along with better optimized branded campaigns to increase customer impressions by 842% for Black Friday week.
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Google Analytics
Advantix increased total YoY revenue 208% by using data from Google Analytics to determine which campaigns and products drove the most revenue and built ads featuring them.
Learn More About Tracking and Analytics

The Results

0
%
Higher Average ROAS across three brands
0
%
YoY Increase in Transaction Volume
0
%
YoY Increase in E-commerce Conversions
0
%
Increase in Total YoY Revenue
0
%
Increase in Customer Impressions

Our efforts on Black Friday contributed to our biggest e-commerce day yet.

Lenirose Espiritu, Vice President of Marketing
Grafton Apparel

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