Case Study
Higher Education

The university was looking for a way to increase student enrollment. Through our audit of the university's marketing strategies, we were able to find inconsistencies in the brand messaging across different marketing efforts.

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The Challenge

Develop a brand that could stand out from educational competitors, and drive student growth by defining the objectives and strategy associated with each marketing channel.

The target market of the university is very specific. By embracing that difference we connected the university with their prospective and current students on a more personal level.

The Solution

Custom Creative Assets
We were able to elevate lead generation through user-specific experiences by creating custom graphic assets, advertisements, and landing pages specific to each location and course offering.
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Email Automation
Automating the email process enabled the university to nurture leads more efficiently by converting dormant leads and continuing the engagement with prospective leads.
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The Results

Enrollment Gain YoY
Lower Cost Per Enrollment
Lower Cost Per Conversion YoY

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