Case Study
Higher Education

The university's marketing strategy was failing them. Leads declined by 48% YOY, prospective students were lost to competitors, returning student rates drastically declined. Our audit of the university's marketing efforts lead to one major find - an inconsistent brand message.

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The Challenge

Develop a brand that could stand out from educational competitors, and drive student growth by defining the objectives and strategy associated with each marketing channel.

The target market of the university is very specific. By embracing that difference we connected the university with their prospective and current students on a more personal level.

The Solution

Custom Creative Assets
By creating creative assets, advertisements, and landing pages specific to each location and course offering, we were able to elevate lead generation through user-specific experiences.
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Email Automation
Through lead nurturing via email automation, not only were we able to convert dormant leads and progress prospective leads more efficiently, we increased operational efficiency by decreasing the hands on requirement of Stratford University’s staff.
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The Results

Enrollment Gain YoY
Lower Cost Per Enrollment
Lower Cost Per Conversion YoY

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Let's start the transformation today

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