Blog Category: Paid Traffic

Free Product Listings on the Google Shopping Tab

May 18, 2020 Maria Holodnaya

With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year It’s no wonder then, that Google reacted to this shift in shopping behavior by [...]

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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns

April 14, 2020 Ash Alexander

The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s not the case for all verticals. The pandemic that has [...]

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Amazon Ads 101: Everything You Need to Know

February 24, 2020 Amine Bentahar

Amazon is quickly becoming the world’s leading eCommerce marketplace and many online stores that had previously sold only on their own domain/platform are now migrating into Amazon’s ecosystem. Everyone is familiar with the overall look and feel of Amazon but did you know that 25-30% of the page is actually paid advertising placements? In some [...]

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Techniques and Strategies for Paid Search in 2020

January 31, 2020 Advantix Digital

Now that the holidays are past and a new decade has begun, paid search marketers everywhere are sighing in relief and catching their breaths after the most hectic season of the year. But regardless of the excellent ROI and outstanding results we generated during prime retail season, now is no time to get comfortable and [...]

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Boost Your Holiday Paid Search Performance With Google Ad’s Promotion Extensions

November 25, 2019 Ash Alexander

Google Ad’s extensions are a perfect way to present advertiser’s sales and promotions during the holiday season. In the midst of setting up your holiday ads in order to capture the most relevant traffic, Promotion Extensions are the perfect way to highlight the deals and offers that attract consumers.  Why Choose Promotion Extensions Most agencies [...]

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Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 Advantix Digital

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads, they’re missing out on a chance to reach roughly [...]

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Advantix Digital Adopts Kenshoo to Aid in Paid Search Campaign Management

August 28, 2019 Advantix Digital

Kenshoo Adoption This May, Advantix Digital adopted Kenshoo, a platform that aids in the management of our paid search advertising campaigns. The paid search team at Advantix is fully certified in Google Ads and Microsoft Advertising, along with years of working experience, but Kenshoo includes a number of features that aid in pay-per-click campaign management, [...]

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Facebook Increases Image Height Allowances

December 14, 2018 Advantix Digital

Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio available for the desktop and mobile newsfeeds. Here’s what this [...]

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Why Transparency in Digital Marketing Should Be the Norm

August 07, 2017 Advantix Digital

Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply chain. At Advantix Digital, we have long been […]

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One Wrong Word Can Turn a Lead Away

May 18, 2017 Advantix Digital

Don’t underestimate the words you use Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business. Ads are the core of your marketing campaign as they lead to […]

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